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I have to say that the Gap bringing a designer line in to the store was probably not the best idea. I think the main focus right now should be on the permanent line rather than taking the focus somewhere else. This line is expensive for the basic white shirt and I think they could have done the same with Gap designers. This line will be shown on the cover of Vogue in May. This is the first time Gap will be shown on the cover in over 10 years.
Were people lined up at the door like they were when Stella McCartney or Viktor and Rolfe designed for H&M? Not at all. Gap did say that they were pleased with the customers response to it. Customers have been saying that they like the look, very different for the Gap, but that the clothes were cut too large. The three designers are Doo.Ri, which have had the most pleasing sales, Thakoon and Rodarte.
Doo.Ri has a sheer dress at Bergdorf Goodman which sells for $1,000, and the dress as the Gap will sell for under $100. This will be good for the girls who know fashion, because it will be a bargain, but I’m not sure about other Gap customers.

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